• Unlock The Value Of Your Marketing Spend

    Are Your Marketing Activities Biased Towards “Success” ? You opened a store. Your store sells mobile apps. You have an awesome location and great foot traffic, and new users are coming into your store every day and buying your apps. You start an ad campaign, as you want to increase sales. Your media vendor knows that you will keep the campaign up and running as long as they are able to bring new customers to your store. Your media vendor goes around town seeking people who might be interested i…

  • Riding the (Organic) Wave

    Something happened. It wasn't your doing - and all of a sudden - you’re enjoying a massive increase of traffic. Every KPI is getting better for you: Users spend more time on your app Users are spending more $$ within your app Users are downloading your app more And your conversion rates are through the roof An external factor influenced your results. Maybe it’s just seasonality? Maybe it’s a global pandemic? Or maybe Trump posted a tweet with a picture of your app. You are not really responsib…