• Riding the (Organic) Wave

    Something happened. It wasn't your doing - and all of a sudden - you’re enjoying a massive increase of traffic. Every KPI is getting better for you: Users spend more time on your app Users are spending more $$ within your app Users are downloading your app more And your conversion rates are through the roof An external factor influenced your results. Maybe it’s just seasonality? Maybe it’s a global pandemic? Or maybe Trump posted a tweet with a picture of your app. You are not really responsib…