Welcome to the

Future of Measurement

Measure all your cross-channel marketing and any external activity that could influence your performance without user-level data or experimentation, discover the possibilities of incrementality testing & measurement.
When most of the measurement platforms offer point solutions (marketing attribution software), with INCRMNTAL you can understand the incremental value across each or all of your platforms.

$20BN+

ad spend optimized

70K+

automated insights / day

150+

seamlessly integrated partners

1

week integration

Trusted by leading companies

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Take control of the way you measure

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Trusted by leading companies

All Your Marketing Measurement

In One Platform

Measure incremental value without experiments

The platform automatically logs operational marketing changes- using those as micro-experiments & incremental testing. New channels launched, bid changes, creative changes, or even promotions you ran with new customers.

Unlock iOS, Web, Android, and Omni-Channel Measurement

Most measurement platforms offer point solutions (attribution software). With INCRMNTAL, you can understand the incremental value across each or all of your platforms.

Understand the impact of external events out of your control

Marketing performance is not solely influenced by your advertising. External events that are out of your control play a significant impact. These could be seasonality, promotions, holidays, trends, and so on. INCRMNTAL considers external variables during measurements.

Autonomous

Always On Incrementality

INCRMNTAL eliminates the need of holdouts or geolift studies. The platform automatically shows you where you gained or lost incremental conversions, sales, revenues, or whatever metric is important for you with incremental testing.
Consider the impact of contributions and don't rely only on marketing attribution software.