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Measure any type of ad spend
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Measure campaigns on iOS (as INCRMNTAL does not rely or require user-level data)
Cut spends across channels that mostly cannibalize paid or organic results
Allocate budgets to where the most incremental value is achieved
Measure the incremental impact of product updates, promotions, SEO and ASO changes
What our customers
say about us
Fingersoft
The integration of INCRMNTAL’s platform into our daily operations was seamless and brought immediate benefits. With real-time, Actionable Insights at our fingertips, we were able to make faster and more informed decisions, freeing up resources to focus on strategy and execution rather than data analysis.
David H. Azria, Digital Marketing Director, PLAION
INCRMNTAL has been an instrumental platform for us at PLAION, enabling a new level of measurement for our paid marketing across our leading console and PC titles—something that was not possible before. Their platform provides clear, data-driven insights that reveal what truly drives performance, empowering us to optimize our spend with confidence. With INCRMNTAL, we’ve gained valuable visibility into our performance from the pre-launch stages through to full scale, allowing us to identify which marketing activities, channels, and geos genuinely moved the needle and ensuring every investment delivers a strong ROAS.
StarBerry
INCRMNTAL goes beyond the paradigm of user level attribution. It attributes the value we got from all our marketing activities. We can identify campaigns and channels that have little to no, actual incremental value (i.e. cannibalization). As well as the campaigns and channels that contribute to substantial incremental value. Doing so, allows us to allocate our budgets based on where we’re getting the most value.
Gameloft
Gameloft is an extremely data driven company, prioritizing accuracy, reliability, and security of our data. We have been testing INCRMNTAL for quite a while now, it has passed all of our rigorous data science validation tests and provided us with the level of transparency into the modeling process, allowing us to gain the necessary trust in the platform before deploying the platform across our wider marketing organization across our gaming brands. The platform already started providing us with ongoing granular actionable insights, recommendations for optimizations and validations of marketing tests that we would not been able to achieve in the same capacity and speed if it wasn’t for INCRMNTAL.