Actionable Insights

Recommendations To Improve Your Strategy

Simple executable recommendations seamlessly integrated into any marketing work flows

Explainable AI

Explainable AI & Visualization

Providing additional information and options to the marketing and BI team

Seamless Integration

Integrated within the dashboard

Plugging your data takes a few minutes through a self service user interface

Test Anything

Create Your Own Tests

Using the system, you can understand the incrementality value of any activity, including influencers, offline and other mediums

Continuous Monitoring

See Cannibalization go away

The KPIs we focus on is reducing cannibalization which translates to lower CAC or higher ROI for you

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The only platform to measure waste and help you convert it into value

Using causal inference & machine learning to provide actionable insights

Integration requires no code or SDK, works with tools you’re already using

Giving marketers the most accurate data to make the right decision

Non dependent on IDFA, GAID or Cookie data

Built for tomorrow's marketing world with no need for user level data

INCRMNTAL FAQ:

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Cost & Activity Reporting

Divine Intervention

Leverage a trend working in your advantage, rather than give paid media all credit.

Incrementality:

What is incrementality?

What is incrementality testing?

How can you measure incrementality without IDFA / GAID

Does incrementality measurement replace attribution?

Do you need to stop campaigns to measure incrementality?

Can you only measure incrementality for retargeting ?

Measurement:

What is Media Mix Model?

What is better – MMM, Last touch attribution, or incrementality ?

Can incrementality measure offline campaigns ?

Does incrementality measure ROAS or ROI ?

Can incrementality measure influencer marketing ?

what is the difference between attribution and incrementality ?

INCRMNTAL is an incrementality measurement software for Advertisers. The platform provides you with the tools to uncover the causality behind your marketing activities.

Identify the incremental value of your creatives, campaigns and traffic vendors. Isolate bid changes which lead to no additional traffic. Find marketing activities which cannibalize on your organic user base or across paid marketing.

Unlock the full value of your marketing budget.

Integrated Partners:

INCREMENTALITY MEASUREMENT BUILT FOR A POST IDFA WORLD

PLUG AND PLAY INTEGRATION

BUILT TO SERVE CUSTOMERS NEEDS

As Featured On:

ADDING VALUE WHERE IT COUNTS

INCRMNTAL works for the marketer. We don’t make the marketer work. Our platform uses the marketing data to perform on-going measurements while campaigns and channels run uninterrupted.

Old School Incrementality measurement forced you to stop your campaigns in a country or create a control group. Our platform doesn’t need you to do anything different to show you if your activity is incremental or not.

CONTINUOUS MEASUREMENT

We interfaced with most marketing platforms so that you can stream data to our platform through a user interface.We do not need user level data. No IDFA, AAID, Cookies, or Email

Tracking & Attribution

Data Store

Yummy Organics!

Use your marketing activities to unlock the value of your marketing spend

What the F Happened ?

dentify granular changes that have a big impact over your campaign performance