Activity Logger

Using micro-changes as experiments

Measure the incremental impact of channels by clicking a button. No need to make any changes.

Tracking Marketing Activities

Channels, Campaigns, Ad Groups

Automatic Tracking of your marketing actions for quick measurement

Activities Kanban Board

Measure by drag & drop

Measurements, results and insights are sorted as tickets

Measurement Results

The incremental impact

Providing transparency into each overlapping activity our algorithm had to consider

Transparency into the model

See the prediction for yourself

Visualizing the causality model and the statistically significant influencers

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The only platform to measure waste and help you convert it into value

Using causal inference & machine learning to provide actionable insights

Integration requires no code or SDK, works with tools you’re already using

Giving marketers the most accurate data to make the right decision

Non dependent on IDFA, GAID or Cookie data

Built for tomorrow's marketing world with no need for user level data

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Measuring incrementality has always been important for us, as incrementality measures the true value of our marketing activities. INCRMNTAL got it right. The INCRMNTAL platform allows us to measure the actual value of our campaigns, while taking seasonality into consideration in every measurement. INCRMNTAL also allows us to measure and understand cross channel influence across all of our activities, including TV, influencers, and more.

Makoto Rheault-Kihara, Head of User Acquisition

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We didn’t think we could even measure the direct affect of offline mail-in flyers over our digital performance, but with incrmntal, we found the value of offline spends, allowing us to configure our marketing strategy using the insights.

Johann Schumacher, Performance Marketing

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INCRMNTAL offers a fantastic opportunity for us to evaluate all different kinds of marketing activities on a level playing field. This gives us fantastic insight into activities which we would traditionally consider very difficult to measure such as influencer spend or even featuring in app stores.

Robert Jurewicz, Chief Marketing Officer

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If we only relied on attribution data, we would have missed the opportunity we had with scaling TikTok. Click based attribution was completely off the charts. INCRMNTAL gives us the directional measurement insights for us to make decisions based on the value attributed to marketing activities. INCRMNTAL’s methodology is the paradigm shift marketers have been looking for.

Malik Medjahed-Schwethelm, Head of User Acquisition

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There is a lot of "noise" around the topic of incrementality but finally someone has brought to market the solution we have all been waiting for. By using INCRMNTAL we are finally starting to understand the real impact of our spend, the real organic uplift exclusively due to featuring and getting a step closer to the promised land of marketing efficiency.

Filippo De Rose, Chief Growth Officer

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Since the release of iOS14.5, we have had very little visibility on tracking the performance of our campaigns using attribution data. Paid channels are under- attributing, we often see CPIs and CPAs of over $100 - and SKAN gives an incomplete picture of performance. INCRMNTAL is a very valuable partner in helping us making critical marketing decisions on iOS.

Shamanth M. Rao, Founder & CEO

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I click measure and within a minute – results are ready. It doesn’t get easier than this. We can measure anything from new channels, bid changes, increasing or even decreasing spends, as well as out of the ordinary activities like the recent rebranding of our core game. While our MMP tracks some SKAdNetwork installs, INCRMNTAL is measuring the value.

Adam Pritchard, Head of Growth

INCRMNTAL is an incrementality measurement software for Advertisers. The platform provides you with the tools to uncover the causality behind your marketing activities with no need for user-level data.

If your advertising is always on, your measurement should also be always on. Identify the incremental value across digital advertising channels, TV, influencers. Isolate bid changes which lead to no additional traffic. Find marketing activities which cannibalize on your organic user base or across paid marketing.

Unlock the full value of your marketing budget.

Integrated Partners:

ALWAYS ON CROSS PLATFORM INCREMENTALITY MEASUREMENT

PLUG AND PLAY INTEGRATION

BUILT TO SERVE CUSTOMERS NEEDS

As Featured On:

ADDING VALUE WHERE IT COUNTS

INCRMNTAL works for the marketer. We don’t make the marketer work. Our platform uses the marketing data to perform on-going measurements while campaigns and channels run uninterrupted.

Old School Incrementality measurement forced you to stop your campaigns in a country or create a control group. Our platform doesn’t need you to do anything different to show you if your activity is incremental or not.

CONTINUOUS MEASUREMENT

We interfaced with most marketing platforms so that you can stream data to our platform through a user interface.We do not need user level data. No IDFA, AAID, Cookies, or Email

Tracking & Attribution

Data Store

Yummy Organics!

Use your marketing activities to unlock the value of your marketing spend

What the F Happened ?

Identify granular changes that have a big impact over your campaign performance