Welcome to the Future of Measurement

INCRMTNAL is an AI Attribution Platform for Today's Future

How customers use the platform?

Understand the true contribution of each advertisting channels

Use Actionable Insights to know where to invest the next dollar

Measure Cross-Platform Marketing

Measure Offline Channels

Measure External Events

Measure iOS & Android Campaigns

Easy Integration

No engineering work:  No Code and No SDK

Measure All Channels

Advertisers can accurately measure online and offline channels in one dashboard

Privacy- Led Measurement

Accurate measurement without relying on user- level data

Analyze both absolute and marginal values

Set the most effective budget allocation and maximum ROI.

Discover the unknown

With Actionable Insights, measure the impact of external events out of your control.

Always-on Measurement

Seamless measurement without experimentation or disrupting campaigns.

Continuous Measurement

How does INCRMNTAL measure effectiveness?

Keep your campaigns running and still measure incrementality

INCRMTNAL measures operational changes, meaning you do not need to stop any of your campaigns or run experiments in order to measure your performance.

This approach allows you to measure incrementality while keeping campaigns and channels running.

Maximizing Marketing Effectiveness with Causal Data Science and AI

The platform uses causal data science and anomaly detection to identify marketing changes.
This aggregated data is measured against your marketing KPIs to determine how effective each campaign is at hitting targets.

Privacy Led Marketing Measurement

Incremental measurement without user-level data

From Attribution to Contribution

Our platform was built for a privacy-first world without the need of any user-level data. Matching a single click to an action was never enough, and now with user level data becoming unattainable, the paradigm for measurement has changed.

Run Micro-Experiments for Cross-Platform Measurement

Our approach eliminates the need for any user-level data by utilizing the as advertisers shared KPIs against aggregated data. Through activity detection, it conducts micro-experiments without pausing campaigns or split audiences. The greatest advantage is that it enables you cross-platform marketing measurements for all channels and campaigns, down to the individual bid changes.

Learn more about how our technology works

Our Product Benefits

Fast integration : The onboarding experience is easy and lightweight. No engineering work: No Code and No SDK

Unlock Growth: allocate your next advertising dollars using contribution not attribution 

Measure External Events: Understand the impact of external effects, such as seasonality, promotions, trends, etc.  

Budget Allocation: understand both absolute contribution and marginal cost per conversion and marginal ROAS per channel.

Cross-Platform Measurement: Measuring performance across iOS, Android, Web, TV, CTV, Influencer marketing equally and without relying on any PII or other user-level data.

Fast integration : The onboarding experience is easy and lightweight. No engineering work: No Code and No SDK

Unlock Growth: allocate your next advertising dollars using contribution not attribution 

Budget Allocation: understand both absolute contribution and marginal cost per conversion and marginal ROAS per channel.

Measure External Events: Understand the impact of external effects, such as seasonality, promotions, trends, etc.  

Cross-Platform Measurement: Measuring performance across iOS, Android, Web, TV, CTV, Influencer marketing equally and without relying on any PII or other user-level data.

Trusted by leading brands, around the world

Fingersoft

The integration of INCRMNTAL’s platform into our daily operations was seamless and brought immediate benefits. With real-time, Actionable Insights at our fingertips, we were able to make faster and more informed decisions, freeing up resources to focus on strategy and execution rather than data analysis.

David Pool, Director of Acquisition, DTC, Funko Pop!

With INCRMNTAL, we have improved our ability to measure the effectiveness and efficiency of our marketing channels as well as non-paid promotions, helping us understand what channel drives incremental revenue. These insights allowed us to fine-tune our strategy, optimize performance, and ensure every marketing dollar is invested where it matters most for future growth.

Tim Kurtz, VP Growth Marketing, Self.inc

Before making any decisions we conducted rigorous validation tests over INCRMNTAL. We compared the platform to our own analysis, 3rd party solutions, and we even challenged the platform by onboarding fake spend data. The platform passed every test we ran it through. Measuring each and every campaign across all mediums and platforms, we learned that the incremental value of our mobile campaigns was far greater than some of our web campaigns - even though attribution reporting showed us a completely different picture. We changed our budget allocation amongst platforms thanks to insights we received and were able to validate.

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The high level of brand recognition makes it difficult to measure the impact of new marketing strategies and activities accurately. INCRMNTAL’s granular measurement platform proved to be the solution we needed. By offering detailed insights into the performance of our marketing strategies, INCRMNTAL allows us to understand the true value of our activities across different media formats, including TV.

Makoto Rheault-Kihara, Head of User Acquisition, Hopper

Measuring incrementality has always been important for us, as incrementality measures the true value of our marketing activities. INCRMNTAL got it right. The INCRMNTAL platform allows us to measure the actual value of our campaigns, while taking seasonality into consideration in every measurement. INCRMNTAL also allows us to measure and understand cross channel influence across all of our activities, including TV, influencers, and more. Makoto Rheault-Kihara, Head of User Acquisition

Timothée Basquin, Chief Marketing Officer, KLAR

INCRMNTAL has been a game-changer for us, helping us identify incremental channels and resolve the challenges of click-based attribution. This groundbreaking innovation has revolutionized incrementality measurement, providing a ready-to-use, live solution that eliminates the need for costly and time-consuming experiments. It’s enabled us to scale some channels by up to 5x with confidence in their true contribution.

David H. Azria, Digital Marketing Director, PLAION

INCRMNTAL has been an instrumental platform for us at PLAION, enabling a new level of measurement for our paid marketing across our leading console and PC titles—something that was not possible before. Their platform provides clear, data-driven insights that reveal what truly drives performance, empowering us to optimize our spend with confidence. With INCRMNTAL, we’ve gained valuable visibility into our performance from the pre-launch stages through to full scale, allowing us to identify which marketing activities, channels, and geos genuinely moved the needle and ensuring every investment delivers a strong ROAS.

Konstantin Barannikov, Marketing Data Lead, Supercell

INCRMNTAL helped us measure the impact of non-digital channels, influencers, and themed campaigns, even when multiple campaigns launched simultaneously. By identifying which efforts drive incremental impact for our large-scale games, we continue to refine our marketing strategy, optimizing for efficiency and growth. These insights also enhance our advanced budget allocation, ensuring smarter investments for future success.