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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Maor Sadra Updated Jan 18, 2026
Ads on ChatGPT
Ads have entered the chat. It was always inevitable.
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by Maor Sadra Updated Dec 29, 2025
Rise of a Gen AI Powered Mega-Publisher
My prediction about the new sort of personalized doom scroll app
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Updated Jan 12, 2026
Why Incrementality Is Going Mainstream
Incrementality is going mainstream. Measurement must evolve or mislead.
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Updated Dec 24, 2025
Black Friday 2025: INCRMNTAL Insights
Black Friday insights: what scaled, what worked, and what lifted.
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by Maor Sadra Updated Dec 22, 2025
In-App Advertising: How to Advertise in Apps and Mobile Apps for Maximum Incrementality
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by Maor Sadra Updated Jan 13, 2026
Paid Partnerships on Instagram: How to Measure Incrementality, Not Just Engagement
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