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Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Oct 21, 2025
How to Use Uplift Modeling
Proving Marketing Incrementality with Uplift Modeling
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Updated Oct 16, 2025
Attribution vs. Incrementality
Measurement evolved. Attribution didn’t. Incrementality tells the truth.
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Updated Oct 12, 2025
Channel Diversification
What is the impact of channel diversification over results?
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Updated Sep 18, 2025
Creative Testing Strategies for High Impact Ad Campaigns
Discover effective creative testing strategies to boost ad performance. Learn how to test, analyze, and optimize creatives for high-impact campaigns.
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Updated Oct 23, 2025
Measuring Performance Creative: Blending Analytics and Artistry
Performance creative blends art and analytics to deliver ads that look great and drive measurable results.
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Updated Oct 23, 2025
Understanding Ad Metrics: Guide for Digital Marketers
Learn key advertising metrics and how to leverage them to optimize your digital marketing campaigns. Turn data into actionable insights that drive better performance.
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