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Many Possibilities. One Platform.
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The Always-on Incrementality Platform
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Measure any type of ad spend
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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Feb 17, 2026
The Incrementality of the Super Bowl
The performance and impact of the biggest game day
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Updated Feb 23, 2026
Attribution vs Incrementality Benchmarks
The Hidden Bias in Your Attribution Data
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by Jared Lapin Updated Feb 9, 2026
Audio Was Always Powerful. Now It’s Provable.
Audio earned trust and attention. Now intelligence proves incremental performance.
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Updated Feb 8, 2026
INCRMNTAL vs. Incremental (formerly Tradeswell)
Clearing up the confusion between INCRMNTAL and Incremental.
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Updated Jan 26, 2026
How Incrementality Transforms Media Planning & Buying for Performance Marketers
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