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Measure any type of ad spend
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The Always-on Incrementality Platform
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Measure marketing activities on iOS (as INCRMNTAL does not rely or require user-level data)
Increase the efficiency of their clients’ ad spend: allocate budgets based on true value
Measure cross medium and omnichannel activities
Measure incrementality without needing to run A/B tests or GeoLift studies
What our customers
say about us
hopper
Measuring incrementality has always been important for us, as incrementality measures the true value of our marketing activities. INCRMNTAL got it right. The INCRMNTAL platform allows us to measure the actual value of our campaigns, while taking seasonality into consideration in every measurement. INCRMNTAL also allows us to measure and understand cross channel influence across all of our activities, including TV, influencers, and more.
Fingersoft
The integration of INCRMNTAL’s platform into our daily operations was seamless and brought immediate benefits. With real-time, Actionable Insights at our fingertips, we were able to make faster and more informed decisions, freeing up resources to focus on strategy and execution rather than data analysis.
Bolt
Seasonality and external factors have a strong effect on rider's behavior. Understanding the impact of external factors on acquisition metrics is key for better-informed decisions about marketing investment. Using INCRMNTAL we were able to get insights about the incremental impact that a holiday like New Year's Eve had on our metrics. This year we will be validating and bringing those insights to action in our ads budgeting strategy.
StarBerry
INCRMNTAL goes beyond the paradigm of user level attribution. It attributes the value we got from all our marketing activities. We can identify campaigns and channels that have little to no, actual incremental value (i.e. cannibalization). As well as the campaigns and channels that contribute to substantial incremental value. Doing so, allows us to allocate our budgets based on where we’re getting the most value.