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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Jul 1, 2026
Where are budgets moving to?
Where ad budgets are really moving in 2026 - and why.
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Updated May 25, 2026
ADVENT success story
ADVENT cut weekly media spend by $20k without losing appointments.
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Updated May 18, 2026
Meet AURORA: The First AI Growth Analyst
The first AI analyst built on causal incrementality, not attribution.
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Updated May 14, 2026
OpenAI Ads Work. Here's the first proof.
Two years of writing about LLM ads. First data in.
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Updated May 14, 2026
Speak success story
Speak separated organic demand from real marketing impact across global markets.
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