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Measure campaigns on iOS (as INCRMNTAL does not rely or require user-level data)
Cut spends across channels that mostly cannibalize paid or organic results
Allocate budgets to where the most incremental value is achieved
Measure the incremental impact of product updates, promotions, SEO and ASO changes
What our customers
say about us
Gamehouse Mobile
It sometimes takes just one measurement to show why incrementality measurement is a better way to make decisions about testing new channels, scaling spend up or down. While attribution only reports based on a user-match, incrementality looks at the true impact. We've been using INCRMNTAL for our established and soft launched games, measuring value, rather than only counting impressions and clicks.
StarBerry
INCRMNTAL goes beyond the paradigm of user level attribution. It attributes the value we got from all our marketing activities. We can identify campaigns and channels that have little to no, actual incremental value (i.e. cannibalization). As well as the campaigns and channels that contribute to substantial incremental value. Doing so, allows us to allocate our budgets based on where we’re getting the most value.
Holy Water
The INCRMNTAL platform provided bi-weekly insights about the incrementality of operational marketing changes - from launching a new channel, to small changes in the bids, which helped us onboard faster and start getting value from day one. We have been able to implement operational and strategic marketing changes that have helped us increase our gross profit by 20%
GameStory
When evaluating a new platform or tool, one of the primary concerns is always the resources required for integration. INCRMNTAL, however, addressed this issue admirably. The integration process was remarkably swift, taking just a few minutes, and it demanded no engineering resources. In stark contrast to solutions that necessitate SDK integration, INCRMNTAL's integration was seamlessly managed through its self-service user interface. This allowed us to get insights about the incrementality of campaigns which started months ago within minutes!