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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Aug 21, 2025
Top Rising Channels
See which channels tripled in growth and why incrementality beats vanity metrics.
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Updated Jul 24, 2025
Retail Media Networks Are the New Walled Gardens
Retail media networks promise transparency, but deliver measurement silos that mirror yesterday’s walled garden trap.
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Updated Jul 24, 2025
The 2025 Marketing Team
Marketing in 2025 isn’t bigger or louder - itt’s smarter, AI-native, and built on measurement fluency.
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Updated Jul 28, 2025
Top Smart Bidding Strategies to Maximize ROI in Google Ads
Discover the top smart bidding strategies in Google Ads, including value-based bidding techniques, to boost ROI and optimize your ad spend with automation.
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Updated Jul 28, 2025
Why Marginal KPIs Are the Only KPIs That Matter
Most marketers scale spend using averages - and end up scaling waste. This piece shows why marginal KPIs are the only numbers that matterץ
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Updated Aug 20, 2025
The Incrementality of Amazon Prime Day
Why Incrementality Experiments Are the Flatline of Modern Marketing
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