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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Nov 3, 2026
Political Ads & Your Media Plan: Measuring Incrementality
Political ads can raise TV and CTV prices and take over brand placements around Election Day. Here’s how to check what actually ran, and how to measure your marketing’s incrementality.
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Updated Oct 14, 2026
Shopify Customers, meet incrementality
Connect Shopify to INCRMNTAL and measure the incremental impact of your campaigns using Sales or Sessions as your KPI.
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Updated Oct 13, 2026
Meet AURORA: The First AI Growth Analyst
Meet AURORA, INCRMNTAL’s conversational AI growth analyst. Built on causal incrementality data, it helps marketers find where to scale, where to cut, and how to improve performance.
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Updated Sep 10, 2026
Paramount Ads Manager Measurement Partner
Running your ads across premium streaming programming is more accessible than ever.
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Updated Aug 30, 2026
Saturation Curves and Marginal Results
Saturated isn't sold out. It's what the next conversion costs.
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Updated Aug 6, 2026
When Scaling is Just Wasting Budget Faster
Your next conversion costs more than your last.
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