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AI and Automation
The Always-on Incrementality Platform
The integration of INCRMNTAL’s platform into our daily operations was seamless and brought immediate benefits. With real-time, Actionable Insights at our fingertips, we were able to make faster and more informed decisions, freeing up resources to focus on strategy and execution rather than data analysis.
Seasonality and external factors have a strong effect on rider's behavior. Understanding the impact of external factors on acquisition metrics is key for better-informed decisions about marketing investment. Using INCRMNTAL we were able to get insights about the incremental impact that a holiday like New Year's Eve had on our metrics. This year we will be validating and bringing those insights to action in our ads budgeting strategy. Anton Bugaev, Data Analyst
Before making any decisions we conducted rigorous validation tests over INCRMNTAL. We compared the platform to our own analysis, 3rd party solutions, and we even challenged the platform by onboarding fake spend data. The platform passed every test we ran it through. Measuring each and every campaign across all mediums and platforms, we learned that the incremental value of our mobile campaigns was far greater than some of our web campaigns - even though attribution reporting showed us a completely different picture. We changed our budget allocation amongst platforms thanks to insights we received and were able to validate.