The Future of

Podcast Advertising Measurement

Make your Podcast Advertising Heard

Podcasts is not like other mediums

Podcast Advertising is one of the fastest growing mediums, grabbing significant attention, but under represented in advertising spend. One of the main reasons this is the case is the challenge of Podcast Advertising Measurement.
Measuring the performance of Podcast advertising in today's world
mostly relies on dedicated URLs, and the hope listeners would go to the episode description, scroll and find the URL, and click it.

Podcast Advertising needs to join the future of measurement

INCRMNTAL is the Future of Podcast Advertising Measurement

Our platform measures the actual cross-platform value generated by your Podcast campaigns

Measure new campaigns launched within days, not weeks
Measure Podcasts as a channel, or even specific outstanding shows
Measure the holistic performance of Podcast campaigns across all platforms
Make decisions about spend, scaling up or down based on true incremental performance
Benchmark Podcast advertising performance with your other mediums and channels

How INCRMNTAL measures Podcast advertising?

Integrate your marketing data (metrics, ad spend) using your existing tools, or even spreadsheets.
INCRMNTAL analyzes your marketing changes as micro-experiments.
The platform models will run a causality analysis providing you with insights.

The INCRMTNAL platform does not require you to run any GeoLift tests or planned experiments, allowing and providing you with performance insights over your channels, and campaigns.

See it in action by scheduling a demo

Check out a few case studies from Advertisers

using our platform to measure Podcast Ads:

Binance 2024

Our company faced a significant challenge in aligning our marketing performance with the ever-changing market conditions. INCRMNTAL’s Measurement platform enabled us to integrate incrementality into our weekly marketing management strategy meetings.These insights allowed us to make more informed and effective decisions regarding our ad spend, ensuring that our marketing strategy was both data-driven and responsive to market changes.

Fingersoft

The integration of INCRMNTAL’s platform into our daily operations was seamless and brought immediate benefits. With real-time, Actionable Insights at our fingertips, we were able to make faster and more informed decisions, freeing up resources to focus on strategy and execution rather than data analysis.

Self.inc

Before making any decisions we conducted rigorous validation tests over INCRMNTAL. We compared the platform to our own analysis, 3rd party solutions, and we even challenged the platform by onboarding fake spend data. The platform passed every test we ran it through. Measuring each and every campaign across all mediums and platforms, we learned that the incremental value of our mobile campaigns was far greater than some of our web campaigns - even though attribution reporting showed us a completely different picture. We changed our budget allocation amongst platforms thanks to insights we received and were able to validate.

plick

We had been told it was impossible to measure OOH campaigns. let alone understand their performance at different times of the year. INCRMNTAL debunked that myth. Using INCRMNTAL we measured our OOH campaigns from billboards and busses at public transport stations across Sweden. Beyond measuring the campaigns, we were able to develop and understand cohorts. These insights allowed us to plan our future OOH campaigns.