Case Studies

We are proud to work with some the leading companies across several industries. See how INCRMNTAL helps clients unlock value. 

incrmntal vs mmm
Updated Nov 4, 2025

The Problem With Driving Your Marketing Using a Compass

Marketing needs a GPS, not a compass. INCRMNTAL guides smarter, real-time decisions for modern marketers.

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uplift modeling marketing campaigns hero
Updated Oct 21, 2025

How to Use Uplift Modeling

Proving Marketing Incrementality with Uplift Modeling

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Articles
attribution vs incrementality
Updated Oct 25, 2025

Attribution vs. Incrementality

Measurement evolved. Attribution didn’t. Incrementality tells the truth.

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Updated Oct 12, 2025

Channel Diversification

What is the impact of channel diversification over results?

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Updated Sep 18, 2025

Creative Testing Strategies for High Impact Ad Campaigns

Discover effective creative testing strategies to boost ad performance. Learn how to test, analyze, and optimize creatives for high-impact campaigns.

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Articles
Updated Oct 23, 2025

Measuring Performance Creative: Blending Analytics and Artistry

Performance creative blends art and analytics to deliver ads that look great and drive measurable results.

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Articles