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Featured Resources
A Collection of Thought Pieces, Articles, Roundtables, and White Papers We Wrote About Incrementality
Articles
by Maor Sadra Updated Aug 21, 2025
What is Incrementality? And How Do We Measure it in 2025?
Measuring incrementality is possible without experiments, or user level data. True incrementality measures value
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Blog
by Maor Sadra Updated May 21, 2025
Understanding Geolift Testing in Marketing measurement
Why we don’t believe in GeoLift Experiments
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