• We Are Ready For The Apple IDFA & Google GAID Deprecation.Are You ?

    Data & Privacy concerns have reached a tilling point. No one wants their data exposed and shared to the highest bidder (pun intended 😬) Apple is deprecating the IDFA, making it an opt-out by default and eliminating the ability for fingerprinting without user consent. Google will follow by deprecating GAID (Google Advertising ID”) soon enough. User level tracking and attribution becomes obsolete. If you are a mobile marketer – none of this should be new for you. You are probably stressed, as wh…

  • Unlock The Value Of Your Marketing Spend

    Are Your Marketing Activities Biased Towards “Success” ? You opened a store. Your store sells mobile apps. You have an awesome location and great foot traffic, and new users are coming into your store every day and buying your apps. You start an ad campaign, as you want to increase sales. Your media vendor knows that you will keep the campaign up and running as long as they are able to bring new customers to your store. Your media vendor goes around town seeking people who might be interested i…

  • Riding the (Organic) Wave

    Something happened. It wasn't your doing - and all of a sudden - you’re enjoying a massive increase of traffic. Every KPI is getting better for you: Users spend more time on your app Users are spending more $$ within your app Users are downloading your app more And your conversion rates are through the roof An external factor influenced your results. Maybe it’s just seasonality? Maybe it’s a global pandemic? Or maybe Trump posted a tweet with a picture of your app. You are not really responsib…

  • Correlation ≠ Causation

    My favorite one is the strong correlation between the Number of films Nic Cage is on per year vs. the number of people who drown in pools. Nicolas Cage is truly a chameleon with over 100 films , but I doubt the relations to pool deaths. (unless? 🤨)