Ad fraud refers to deceptive or illegitimate activities aimed at manipulating digital advertising metrics, misleading advertisers, and generating revenue through fraudulent means. This fraudulent behavior can occur through various tactics across different stages of the advertising ecosystem, from impression to conversion.

Common Types of Ad Fraud:
Click Fraud: Artificially inflating click counts on ads by bots or malicious software, leading to inflated costs for advertisers.
Impression Fraud: Generating fake ad impressions through automated scripts or fraudulent traffic, misleading advertisers about the reach and visibility of their ads.
Conversion Fraud: Falsely attributing conversions to ad interactions that did not result in genuine customer actions, such as purchases or sign-ups.
Bot Traffic: Using automated bots to mimic human behavior, generate fake traffic, and interact with ads, creating false engagement metrics.

Learn more about ad fraud in this article