A marketing channel is a pathway or medium through which goods, services, or promotional messages are delivered from producers to consumers. These channels facilitate communication, distribution, and transaction processes in the marketing ecosystem.

Types of Marketing Channels:
Direct Channels: Involve direct communication and transactions between the company and the consumer, such as through a company’s website, physical store, or direct mail.
Indirect Channels: Involve intermediaries like wholesalers, retailers, and agents that help move products from producers to end consumers.
Digital Channels: Include online platforms like social media, email marketing, search engines, and e-commerce websites.
Traditional Channels: Include print media, television, radio, and outdoor advertising.