Over-the-Top (OTT) refers to content delivery services that bypass traditional cable or satellite television providers by streaming content directly to viewers over the internet. OTT platforms deliver a wide range of content, including movies, TV shows, live events, and original programming, to devices like smart TVs, streaming media players, smartphones, and tablets.

OTT services are characterized by their on-demand and anytime, anywhere accessibility, allowing viewers to watch content at their convenience without being tied to a fixed broadcast schedule. Popular OTT platforms include Netflix, Amazon Prime Video, Hulu, Disney+, and HBO Max.