PayPal is developing a new advertising platform called PayPal Ads. This platform will leverage PayPal's vast user transaction data to offer targeted advertising opportunities to both merchants and brands. Advertisers will be able to reach PayPal's 400 million users with personalized promotions and ads based on their purchasing behavior. PayPal Ads will initially focus on display ads across PayPal's properties, but the company plans to expand its offerings to include video advertising and other formats in the future.

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