Perplexity AI is currently developing a new advertising model for its AI-powered search engine. This model involves "sponsored questions" where advertisers can bid to have their AI-generated answers featured alongside user queries. The answers will be clearly labeled as sponsored, and Perplexity AI emphasizes that advertisers will not influence the responses to initial questions.

INCRMNTAL can measure the incremental impact and contribution of Perplexity ads without relying on clicks or impression data.