Predictions in Mobile Advertising

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Predictions and Premonitions for 2021 and Beyond

We love talking with key individuals whose thoughts shape our industry. Anything between incrementality, attribution, to marketing automation, and even politics. 

We had a great conversation with Paul Bowen from Algolift (by Vungle), Nebo Radovic from Zynga, Thomas Petit (@thomasbcn), and our very own Maor Sadra, CEO of INCRMNTAL.

For our roundtable discussions we prefer no moderator, no prep talk, no rehearsals. Just four people talking and sharing their opinions about the most interesting news and trends in the mobile advertising industry. 

We shared strategic and wild predictions about where our industry will be going during 2021 and the years to come. Incrementality measurement will become a key for any marketer as our world becomes more privacy centric. 

Here are some of the insights from the roundtable we recorded


Who’s Winning the Privacy War - Facebook or Apple ?

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Insights and More from our Roundtable

"Apple is winning the fight" 


Mobile Marketers are Victims of “Fads” - What Fads are coming up ?

"This year is the year of mobile 🤣" 

Thomas Petit, @ThomasBCN

Is the political climate (TRUMP > BIDEN) influencing our industry ?

"Fingerprinting is a Fad" 

Nebo Radovic, Zynga

What will be the long term effects of COVID-19 on our industry ?

If you want to watch the full roundtable, you can find the full video here , or the podcast audio version on Spotify or Apple Podcasts


INCRMNTAL is an incrementality measurement platform helping marketers test the value of their marketing spend. Our software works in alignment with mobile attribution platforms and SKAdnetwork to help marketers get even more value.

If you want to learn more, visit INCRMNTAL or book a demo today!


"We're in the Middle of the Begining" 

Thomas Petit, @ThomasBCN

We have a lot of fun talking about the mobile advertising industry. Attribution, incrementality, LTV prediction, user acquisition and so on.

As we can get rather controversial during these conversations - we love making a “controversial” cut from the full recording:


The Roundtable “Controversial” cut 😁


"Podcasts have been around for years" 

Paul Bowen, ALGOLIFT

What about Subscriptions - Are they here to last or fade away ?

"We Overestimate The Impact of Administrations

Thomas Petit, @ThomasBCN

Is there an opportunity for Voice as a Medium beyond Amazon & Google’s walled gardens ?

Nostradamus' Predictions for 2021 Include an Apocalypse

Our roundtable predictions were less dramatic 😷