We are thrilled to introduce the latest updates to our dashboard, designed to give you unparalleled insights and control over your marketing campaigns.

We made the platform more visual and provide you with even MORE insights.
Our new features will empower you to optimize your strategies and maximize your ROI with ease.

Here’s a quick overview of what’s new:

The new dashboard starts with a wow factor showing you a Performance Map. A very visual graph, showing you the true incrementality performance of your channels.

What you will find on the new main Dashboard ?

Incremental and Marginal Performance using Box plots

• Instantly view the complete performance of all your marketing activities.
• Easily see the Contribution KPIs vs. Goals and understand if your performance hits the target.
• Marginal value can help you decide which actions you should take next.

Performance Map:

• Visually see your entities' performance (channels, countries, and platforms) according to your spend level.
  Easily compare performance between two time periods to see how your marketing performance progresses and understand what worked better. 

See performance by different KPIs

The New Explorer - Drill-down and Enhanced Data Visualization:

• Explorer has been the most operational part of the INCRMNTAL platform, granting marketers and marketing analyst with an instant view over performance. 
• The New Explorer is lightning fast, allowing you to view all channels / countries , or group and filter to see whatever you want to focus on.
• Use Explorer (available at the channel level) to see the contribution and marginal KPIs and metrics to decide - Where should I spend the next dollar?

The new Explorer 
 

• The new version of Explorer offers more options for data visualization.
  Plus, you can export your data!
• Slice and dice your data, view it in daily, weekly or monthly granularity, and apply advanced filters.
• This view helps each user in your organization (From Marketing Analysts to UA) to customize data tables that suit their use case.

Daily, weekly or monthly granularity & advanced filters.
 

• We have also kept the 'Week over Week measurement' view and the 'Comparison view' so you can continue comparing performance and make quick and smart decisions.

Comparison view
 

Week over week view 
 

We are confident these upgrades will significantly enhance your experience and results.

If you want to see the new dashboard in action, feel free to schedule a demo with our team: