All the cool kids are talking about Generative AI tools - but tools without strategy can be of no use whatsoever.

As someone I know said: “If you give Serena Williams a 1920s wooden racquet - and you gave me a state-of-the-art modern tennis racquet, she’d still beat me hands down.”

Yes: Generative AI tools are game changing - but they can be worse than ineffective if not used well and wisely. The more thought and effort you put into your inputs, the better your outputs will be.

For instance, take this example of what I call a ‘lazy prompt.’ It gives a generic ad that’s not very usable.

A simple direct prompt

Here is an example of a more specific prompt that you can use - and the day-and-night difference you notice in the output:

A prompt that’s specific to the theme of the ad

Here is an example of a more specific prompt that you can use - and the day-and-night difference you notice in the output:

A prompt that’s specific to the theme of the ad

As you can see, the specificity made all the difference.
What are some of the other ways that we recommend using ChatGPT that can give you unique and interesting insights?

A prompt to get TikTok native ads

….you can understand your users so you can tailor your ads to them….

A prompt to understand user motivations 

…and you can generate ideas for what ads to make.
 

A prompt to get great display ads

SUMMARY

Here is a quick checklist of prompts that we described above to help power your performance marketing process:
- A simple direct prompt
- A prompt that’s specific to the theme of the ad
- A prompt to get TikTok native ads
- A prompt to understand user motivations and
- A prompt to get great display ads

Check out more about creatives in our latest book: The Ultimate Guide to UGC/Live Action Videos for Mobile User Acquisition.

If you're an advertiser spending $20k or more per month, you may be eligible to receive free ad creatives for TikTok. If you're interested, send Shamanth an email, and he’ll acquaint you with next steps.