In the world of marketing, having all your data in one place and visualized for easy analysis is a dream for many marketers and analysts alike. However, for users of INCRMNTAL, this is no longer just a dream—it is an everyday reality. 
 

We are excited to announce the latest updates to the INCRMNTAL  - Performance Map, designed to provide marketers with unparalleled visual insights into their marketing channels’ incremental performance. This tool gives a deeper understanding of how each channel contributes to overall success, making it a key asset for optimizing marketing strategy.

The Performance Map is an interactive, visual tool that offers immediate insights into your marketing channels’ performance, empowering you to make better budget decisions. It helps to optimize campaigns by allowing you to see the direct impact of your marketing efforts.

What is the INCRMNTAL Performance Map?

The Performance Map is a strategic tool that visualizes the efficiency and effectiveness of marketing channels based on selected key performance indicators (KPIs), such as Cost per Install (CPI) and Return on Advertising Spend (ROAS). The map helps marketers assess how different channels, countries, and platforms contribute to their overall performance.
 

The map allows you to switch between different KPIs and dive deeper into Country and Platform levels, offering a more granular look into which channels are delivering the best incremental returns on your marketing investment. This empowers data-driven decisions on budget allocation and optimization, tailored to their specific performance metrics.
 

This visualization enables marketers to view performance trends according to their spend levels, offering a clear picture of which channels are driving the most incremental returns.

Identifying Patterns and Insights

INCRMNTAL Performance Map’s scatter plot format makes it easy to identify patterns and trends in your marketing data. The x-axis represents spend levels, while the y-axis shows incremental performance based on your selected KPIs. Channels with strong performance and lower spend levels appear higher on the y-axis, representing highly efficient investments. These are channels that generate significant returns for less investment, indicating potential for increased budget allocation.
Conversely, channels that show high spend levels but low incremental performance signal diminishing returns, where additional investment may not provide proportional benefits. This feature makes it easy to spot underperforming channels that could benefit from reallocation of resources.

The scatter plot also enables marketers to compare performance across two periods. By analyzing differences between time frames, you can track whether a channel's efficiency is improving or declining. For example, you might find that Amazon Ads performs well at moderate spending levels, showing opportunities for further investment, while Facebook might begin to show diminishing returns as spending increases.

Strategic Application

The INCRMNTAL Performance Map helps marketers make data-driven decisions about their marketing spend by clearly showing which channels deliver the most incremental value at different budget levels. This clarity enables smarter budgeting and resource allocation.

For instance, if the scatter plot shows that social media advertising is yielding high incremental returns as spend increases, you might decide to move your budget away from underperforming channels, such as display ads, to focus on social media platforms that are performing better.

Moreover, the Performance Map allows for experimentation with different spend levels. You can test various budget allocations and compare their impact on performance in comparison to the previous period, helping to find the optimal spend for each channel. This flexibility allows you to adjust your marketing strategy as needed, maximizing returns and minimizing waste.
Additionally, the tool provides a way to explore diversification strategies. If certain channels or markets consistently deliver high incremental returns, you might choose to invest in those areas or explore new markets. The ability to adapt and refine your strategy based on real-time data gives you a competitive edge in today’s dynamic marketing landscape.

Maximizing Marketing Impact with the INCRMNTAL Performance Map

The INCRMNTAL Performance Map is a powerful tool for any marketer looking to optimize their marketing efforts and increase ROAS. By visualizing incremental performance based on spend levels, the tool gives a clear, actionable view of where to allocate resources most effectively. Marketers can identify which channels are delivering the highest incremental returns and adjust their strategies accordingly.
With the ability to compare performance across two time periods, test different Geos, and focus on the channels that drive the most value, the INCRMNTAL Performance Map enables smarter, data-driven decision-making. Now marketers can confidently take control of their budget allocations and channel performance, leading to smarter strategies, improved outcomes, and stronger overall performance.